Niteon: Redesigning a Pan-African B2B E-Commerce Experience

Redesign the e-commerce platform to improve usability, accessibility, and buyer-seller workflows, prioritizing seamless navigation and clarity for emerging businesses

• Evaluated existing flows and UI pain points

• Redesigned homepage, product pages, and seller dashboard

• Improved visual hierarchy, trust signals, and onboarding steps

• Prototyped and tested new design with users

Onboarding and Authentication flow

Product details and checkout flow

Seller Dashboard

Wishlist

• Designing for a two-sided marketplace means balancing clarity, guidance, and credibility for both buyers and sellers.